Synergy within marketing

 

Synergy  within marketing of a film, synergy is important for different reasons and they all contribute to the success of the film, when a film is first coming out they also bring other things to drip feed information to the potential customer so what they introduce is a film poster and also a trailer because this gives information to the customer not too much to ruin the film but not too little but when they introduce a film poster the majority of the time the images on the poster will have been shown in the trailer of the film.  The posters will be put out in different public areas sometimes posters are on the electric bus shelters, they are also included in adverts like if McDonalds is promoting the film then it is normally mention within the advert posters might be put on big billboards depending on the film, this is done so that every knows about the film.  Synergy is used by all marketing teams for films because they want as many people to know about their film as possible so they make the most profit.