Marketing Campaign: Devils Due

The genre I have chosen for my media product is Horror so another marketing campaign I have chosen is for a new film which is released on the 17th January 2014 which is Devils Due, the production team has come up with its own original idea to promote the film.

Devils Due has a new marketing technique to produce its own film they have used a viral marketing technique, the film is based around a couple who's new born child is possessed by the devil, so the to promote this film into the real life they created a remote control pram within it there is a mechanical baby, and it is set for when some one comes over to see what is in it springs up and is used as a jump scare, the artistic work on the baby's face is done to show that it looks possessed.

 

 

Changing the Film title: Glenburn to Asylum

Previous we had came up with the idea of calling our film 'Glenburn' due to the fact that our location which was a school in Skelmersdale, we decided to name it after the school however when we went for our meeting with the head teacher and the site manager to approve that it was fine to film there, it was brought to attention that they did not want the school name associated with the title for our film, only because if some one who wanted to view the school searched it on YouTube they did not want our film the first think people to see and take the attention of the actual school, so after this feedback we had to come up with a name for our film, so we had to brain storm our new ideas, we finally came to the decision that we wanted a short title that would stay in the mind of the viewer and was not complicated so similar to our first idea so we because our film is based around four teenager becoming trapped within a old Mental Institute, the first thought that came into the groups mind was Asylum this was quick simple and not complicated so we created the title in our selected font and it suck so we changed the name of the film due to the schools request.

Distrubtion

The History of the film industry is related through the different achievements collected by the producers, directors, writers and the performers.  The stages of actually making the films and the production stages have always been show as a glamorous pursuit.
When it comes to our appreciation and also understanding of how the film is shaped to us through our different experiences at the cinema.  Through the contrast and also the distribution the third party of the film will supply the chain, this is formally known as 'the invisible art' this process is known to those within the industry of film.
However distribution argues the point of being the most important part of the film industry, this is were when the film is completed it is brought to life and then able to connect with the audience.

Distribution is more about releasing and also sustaining the films in the market place.  Within Hollywood and also the different forms of the film industry, the different phrases of production, distribution and exhibition work effectively when 'Vertically integrated' this is were the three stages will be seen as part of a larger process and this is under control of one company.  Within the UK distribution is focused on the marketing side and the sustaining a global product within local markets.
Vertical Integration is commonly not used in the independent film sector, this is because producers tend not to have long term economic links with distributors, this then means they will have no formal connections with the exhibitors.  Distribution is necessarily a collaborative process with the pig-in-the-middle, then when it comes to require the different materials and the rights of the producer and the cooperation of the exhibitor then it is to show the film in the best way possible.  The it is split into three sections Licensing, marketing and logistics.

The Billing Block

This is the billing block I have created for the use of my poster to show the credits for the production of the film this has been placed at the bottom of my poster.

Production company

This is the production company name which was created with the use of Photoshop.  This starts at the start of the film and also this is the end product of the spider diagram of the different ideas for the production name.

Movie Magazine at the moment

This is the current progress on my Movie Magazine the only section left to complete is the editing of the main picture which is currently under way.