Tuesday, 14 January 2014

Distrubtion

The History of the film industry is related through the different achievements collected by the producers, directors, writers and the performers.  The stages of actually making the films and the production stages have always been show as a glamorous pursuit.
When it comes to our appreciation and also understanding of how the film is shaped to us through our different experiences at the cinema.  Through the contrast and also the distribution the third party of the film will supply the chain, this is formally known as 'the invisible art' this process is known to those within the industry of film.
However distribution argues the point of being the most important part of the film industry, this is were when the film is completed it is brought to life and then able to connect with the audience.

Distribution is more about releasing and also sustaining the films in the market place.  Within Hollywood and also the different forms of the film industry, the different phrases of production, distribution and exhibition work effectively when 'Vertically integrated' this is were the three stages will be seen as part of a larger process and this is under control of one company.  Within the UK distribution is focused on the marketing side and the sustaining a global product within local markets.
Vertical Integration is commonly not used in the independent film sector, this is because producers tend not to have long term economic links with distributors, this then means they will have no formal connections with the exhibitors.  Distribution is necessarily a collaborative process with the pig-in-the-middle, then when it comes to require the different materials and the rights of the producer and the cooperation of the exhibitor then it is to show the film in the best way possible.  The it is split into three sections Licensing, marketing and logistics.

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