Marketing Campaign: Saw

The genre I have choose for my media product is Horror so the marketing campaign i choose was the one for one of the most famous films is SAW, SAW has different installments  and each one was marketed in a different way.

Saw 5 has a very controversial marketing campaign when they introduced SAW 5 they used the viral marketing technique, they used this to create a tool were if you access the SAW 5 website you can access a tool which allows you to enter your friends name and also their phone number and also your name, then they will receive a phone call, for example if I used Joe Westall it would go like;

"Hello, Joe Westall Do you want to play a game? You think it's over but the games have just begun. I'm here with your friend Max Schofield. My work will continue in a way you never saw coming. You won't believe how it ends.

However due the how realistic it was, people in America who had never heard of SAW started to call the police because they believed that a child had been kidnapped, due to the amount of phone calls received the tool on the website had to be taken down.  However this is a great piece of marketing because of all his news it was spread all over the internet and millions of people were finding out about SAW 5.